Social Media Privacy Statement

Social Media Privacy Statement

This Social Media Channel is provided by Bayer Public Limited Company (hereinafter “Bayer”, “us”, “our” or „we“). For further information regarding the provider of the Social Media Channel, please refer to our imprint.

A. Handling of personal data

In the following we wish to provide you with information on how we handle your personal data when you use our Social Media Channel. Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Social Media Channel requested by you (Art. 6(1)(b) General Data Protection Regulation).

Using our Social Media Channel

A1. User Generated Content, including comment-, message- or chat-functions

You can contact us directly via the comment-, message- or chat-functions available on our Social Media Channel. The information provided by you in this context will be processed for purposes of responding to you.

All posts and content tagged with the Bepanthen Tattoo hashtags and/or the Bepanthen Tattoo Handle, or uploaded to the Bepanthen Tattoo Platforms, including without limitation, your name, biographical information and all other names, usernames, pseudonyms, text, likenesses, graphics, logos, marks, images, photographs, code, videos, clips, GIFs, moving images and all other information and material shall be referred to in this Privacy Statement as ("UGC”).

By tagging your social media posts and/or social media images (including their captions) with #bepanthentattoo #bepanthentattoouk #bepanthentattoougc #bepanthentattoopintensecareointment (the “Bepanthen Tattoo Hashtags”), or with the following handle @bepanthentattoouk, (the “Bepanthen Tattoo Handles”), or by uploading content to the Bepanthen Tattoo website or mobile applications and/or the Bepanthen Tattoo UK social media pages (together the “ Bepanthen Tattoo Platforms”) you consent to the following (in accordance with Art. 6(1)(a) General Data Protection Regulation):

  1. You grant us a royalty free, perpetual, irrevocable - unless you tell us otherwise - transferable, worldwide licence (including the right to sub-licence) to use, publish, edit and remove UGC in our sole discretion and on any media, for any purpose, including to advertise our products;
  2. You own all rights in UGC and have obtained permission from any person(s) identifiable in UGC to grant the rights specified in this Privacy Statement, or where those person(s) are aged 18 years or under, you either:
    1. are the parent or legal guardian or such identified person(s), or
    2. have obtained the express consent from a parent or legal guardian of such identified person(s) to their appearance in UGC and to you submitting UGC to the Bepanthen Tattoo  Platforms.
    3. You agree that the personal data that we collect from UGC will be treated in accordance with this Privacy Statement.

Information on side effects and quality complaints

This Social Media Channel is not intended or designed for communications regarding undesired side effects, lack of therapeutic effect, medication errors, grey market products/counterfeit medicine, incorrect or off-label use, quality complaints and/or other issues regarding the safeness or quality of Bayer products. If you wish to report side effects or make a quality complaint, please contact your health care professional (e.g. physician or your pharmacist), your local health authority, or use our website for the report of undesirable side effects.

If you nevertheless report to us undesirable side effects or other issues regarding the safeness or quality of Bayer products, we will be legally bound to deal with your communication and may have to may contact you for clarification purposes. Subsequently, we have to notify the competent health authorities of the issues reported by you. In this context, your information may be forwarded in pseudonymised form, i.e. no information by which you may be directly identified will be passed on. We may also have to forward these pseudonymised notifications to our group companies and cooperation partners, to the extent these are likewise obliged to notify their respectively competent health authorities.

Using a like-button function

Anyone who clicks the "Like"-button sends information to the platform provider, who again provides us with aggregated information about the average age structure, place of residence, gender, language and activity of all users who used the like-button function with regard to our Social Media Channel. At no time do we receive information on individuals. For more details on the data the platform provider collects in this regard, please consult the below (D) referenced privacy statement of the platform provider.

II.  Social media Listening

We conduct so called social media listening. Social media listening is the process of identifying and assessing what is being said about a company, individual, product or brand on social media channels. We use social media listening services exclusively on publicly accessible content to  

  • Perform keyword searches across social media channels;  
  • View the volume of conversation whenever users interact with our brand; 
  • View visual analytic displays of conversation trends over a specified time range; search, filter and analyse conversation streams and 
  • Monitor publicly available opinions, statements or other interactions on social media channels from certain individuals or entities that are important for us and our business (so called thought leaders).  
  • We use the insights we receive from social media listening to better understand sentiment, intent, mood and market trends as well as to better understand our customers’ or other stakeholders’ needs and thereby improve our services and products and 
  • Identify side effects, lack of therapeutic effect, medication errors, grey market products/counterfeit medicine, incorrect or off-label use, quality complaints and/or other issues regarding the safety or quality of our products. 

We perform social media listening on the legal basis of the statutory permission which allows a processing that is necessary for pursuing a legitimate interest, namely the above described purposes on what we use the insights of social media listening for (Art. 6(1)(f) General Data Protection Regulation).

B. Information regarding your rights

The following rights are in general available to you according to applicable data privacy laws: 

  • right of information about your personal data stored by us; 
  • right to request the correction, deletion or restricted processing of your personal data; 
  • right to object to a processing for reasons of our own legitimate interest, public interest, or profiling, unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defence of legal claims; 
  • right to data portability; 
  • right to file a complaint with a data protection authority; 
  • You may at any time with future effect revoke your consent to the collection, processing and use of your personal data. 

If you wish to exercise your rights, please address your request to the contact indicated below.

C. Contact

For any questions you may have with respect to data protection, please send us a private message via the message function on our Social Media Channel or send an email to or contact our company data protection officer at the following address:

Data Protection Officer
Legal and Compliance Department
Bayer plc
400 South Oak Way
Green Park

Processing of personal data by the platform provider

Please note that the platform provider of this Social Media Channel will also process your personal data when you visit our Social Media Channel. For further information, please consult the privacy statement of the platform provider of this Social Media Channel.

Amendment of Privacy Statement

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Social Media Channel. Any amendments become effective upon publication on our Social Media Channel. We therefore recommend that you regularly visit the Social Media Channel to keep yourself informed on possible updates.


Last updated: 03/10/2020